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Marketing Agencies Solution

Field Marketing Workforce Tracking Software

Manage promoters, field marketers, and campaign teams with TrackRep's field marketing workforce tracking software. Get real-time GPS tracking, team location visibility, attendance monitoring, visit tracking, campaign activity records, and expense management in one centralized platform built for marketing agencies.

 Field Marketing Challenges

Solve Field Marketing Challenges with TrackRep

Managing promoters and field marketing employees across multiple campaign locations can become difficult when teams rely on calls, spreadsheets, and delayed reports. TrackRep gives marketing managers clearer visibility into field activity, campaign execution, attendance, and expenses.

Limited Visibility Into Field Teams

When managers cannot see where employees are working, it becomes difficult to understand campaign coverage and confirm field activity.

Real-time GPS tracking and live map visibility.

Unverified Campaign Execution

Employees may report completed activities without providing enough information to verify where or when the work was performed.

Campaign check-ins, timestamps, photos, notes, and activity logs.

Multiple Campaign Locations

Managing teams across different cities, venues, and campaign sites can make consistent execution difficult to monitor.

Centralized location tracking, route history, and field visibility.

Delayed Client Reporting

Manual field updates can slow down reporting and make it harder for agencies to share timely campaign information with clients.

Real-time activity updates, visit records, photos, and centralized reports

Manual Campaign Expense Tracking

Travel costs, campaign expenses, and receipts can become difficult to collect and review when field teams submit information manually.

Mobile expense entry, receipt uploads, and approval workflows.

Inaccurate Attendance Records

Traditional attendance systems may not provide enough context about when promoters arrived at campaign locations or how long they worked in the field.

GPS-based attendance and centralized work reports.
 Built for Marketing Agencies

Smart Field Marketing Workforce Features

TrackRep brings essential field workforce tools together so marketing agencies can monitor promoters, verify campaign activity, manage field visits, and review daily operations with real-time information. The current platform supports GPS tracking, route history, geofencing, tasks, visit notes, photos, expenses, approvals, and reporting.

Real-Time Promoter GPS Tracking

See the current locations of promoters and field marketing employees from a centralized map. Monitor campaign teams throughout the working day and maintain better visibility across active locations.

Accurate Location Tracking

Capture location information to understand where promoters are working and whether field teams are present at assigned campaign locations.

Battery-Efficient Tracking

Support continuous field visibility throughout long campaign hours while helping reduce unnecessary battery consumption on mobile devices.

Route History and Movement Playback

Review completed routes to understand where field employees traveled, when they stopped, and how movement aligned with campaign assignments.

Idle Time and Activity Monitoring

Identify extended inactivity, missed locations or gaps in field activity that may affect campaign execution.

Distance and Travel Reports

Review travel distance and movement between campaign locations to better understand field activity and travel requirements.

Campaign Location Check-Ins

Promoters can check in and out of campaign locations with accurate timestamps, ensuring accountability.

Proof of Execution with Photos & Notes

Capture images, notes, and updates from the field to verify campaign execution and share with clients.

Visit & Campaign Logs

Maintain a complete record of campaign activities without manual reporting or follow-ups.

Mobile Campaign Expense Management

Promoters can record travel and approved campaign expenses directly from the field and attach receipts when required.

Multi-Level Approval Workflows

Streamline approvals with customizable workflows for faster reimbursements.

Expense Reports and Analytics

Bring campaign expense information into centralized reports to simplify spending reviews and improve financial visibility.

Rep Performance — Today

● Live
RK
Rohit Kumar — Zone A
14/16
PM
Priya Mehta — Zone B
12/16
AS
Amit Shah — Zone C
9/16
Shelf Audit Summary
Last 30 days · 312 outlets
↑ 18% MoM
91%
Compliance
312
Outlets Audited
29
Issues Found
47 audits completed today with photo proof
Works in Zero-Network Zones

Rural areas no problem. All data syncs automatically on reconnect.

Always On
 How It Works

How TrackRep Fits Into a Marketing Team's Daily Workflow

From the first campaign check-in to the final activity report, TrackRep connects field execution with the information marketing managers need throughout the day.

1
9:00 AM — Start of Day

Campaign Check-In and Activation

Promoters check in through the TrackRep mobile app when they arrive at their assigned campaign location. Attendance and location information provide managers with visibility into the start of the campaign shift.

Verified Check-In

Accurate check-ins synced instantly to the manager dashboard.

Checked in — 9:02 AM, Phoenix Mall
2
11:30 AM — On Ground

Live Employee Tracking & Campaign Monitoring

Managers track promoter locations in real time, ensuring they are present at assigned locations and actively executing campaigns.

Campaign Status — Active

3 locations active · 2 promoters on-site · 1 delayed flagged

3
2:30 PM — Campaign Execution

Execution Updates & Proof Capture

Promoters capture photos, add notes, and log updates to provide proof of campaign execution and on-ground activity.

Execution Update — Submitted

3 photos uploaded · Notes added · Issue flagged

80% of daily target
4
6:30 PM — End of Day

Report & Expense Submission

A complete summary of campaign activity, visits, and performance is generated. Promoters submit expenses with receipts for quick approvals.

Day Summary — Auto Generated

16
Visits
94%
Audit Score
₹820
Expenses

Measurable ROI for Marketing Agencies

Average results achieved by Marketing Agencies within 90 days of deploying TrackRep.

37%
Improvement in Campaign Execution Quality
42%
Increase in Promoter Productivity
30%
Faster Client Reporting
9h
Admin Time Saved per Week

What You Get Immediately

  • Live promoter tracking from Day 1
  • Verified campaign execution from Day 1
  • Real-time location visibility from Day 1
  • Automated daily reports from Day 1

The Industries We Serve

Logistics & Supply Chain

Real Estate & Property

FMCG & Retail

Pharmaceutical

Construction

Telecom & IT

Home Healthcare

BFSI & Insurance

Ready to Give Your Marketing Team Better Field Visibility?

Give managers real-time visibility into field teams, campaign activity, locations, and expenses. TrackRep helps you stay informed, improve coordination, and manage field operations from one place.

Contact Sales